About BIGSMALL
Big nutrition for small lives. Honest food for growing minds.
We serve it to our family first — only then do we bring it to yours.
BIGSMALL was born out of a simple, uncomfortable truth:
Indian children today are growing up in a food environment that is loud, colourful, convenient — but often quietly unhealthy.
As parents, caregivers, and a team that deeply cares about what goes into a child's body, we saw the gap between what children should be eating and what they actually end up eating every day. Busy lifestyles, aggressive marketing of ultra-processed foods, confusing labels, and lack of clear nutrition education make it harder for parents to choose well — even when their intentions are pure.
BIGSMALL exists to bridge that gap.
Not with fear. Not with gimmicks. But with honesty, better ingredients, and practical nutrition.
We are here to help make everyday food a little healthier, one small choice at a time.
Our Why: Why BIGSMALL Exists
Children don't need "perfect" food. They need better food — more often.
We created BIGSMALL because:
- •Children's taste habits are being shaped too early by sugar-heavy, highly processed foods
- •Parents want to do better but are overwhelmed by misleading claims
- •Clean, child-friendly nutrition options are limited and often inaccessible
- •Nutrition education for parents is fragmented and confusing
We believe real change happens when:
- ✓healthier choices are easier to make
- ✓labels are honest and simple
- ✓and parents are empowered with knowledge, not guilt
BIGSMALL is our small but serious attempt to help Indian families move closer to real, mindful nutrition for kids — without making food stressful or joyless.
MAHA – Make Aahar Healthier Again
Our work goes beyond just products.
"Aahar" is not just food. It is culture, tradition, nourishment, and care.
MAHA is our commitment to:
- •reduce unnecessary additives in children's everyday foods
- •promote cleaner labels and transparent ingredients
- •educate parents on how to read food labels and make informed choices
- •reintroduce respect for real ingredients and simple nutrition
Through content, awareness, and better products, MAHA is our long-term promise to bring children closer to food that supports growth, immunity, and healthy habits — not just instant taste.
This is not a campaign for one season. It is a long-term mission.
What We Make (And How We Think About Products)
BIGSMALL creates child-friendly nutrition products designed to fit into real family life.
We believe:
- •Nutrition doesn't need to be boring
- •Healthy food shouldn't feel like punishment
- •Small formats can carry big nutritional value
- •Everyday products matter more than occasional 'health foods'
Our approach to products:
Thoughtful ingredient selection
Cleaner labels
No unnecessary additives where avoidable
Designed for regular, mindful use — not as 'magic fixes'
And this is just the beginning. We are actively building and planning many more products that support children's health in practical, everyday ways — across food, nutrition, and better-for-you alternatives.
Our Promise to Parents
We know trust is earned, not claimed.
So our promise is simple:
We will not:
- ✗hide behind marketing words
- ✗treat parents as uninformed
- ✗position ourselves as 'perfect'
Instead, we aim to be:
honest
transparent
continuously improving
open about what our products can and cannot do
We also believe educating parents is as important as feeding children. That's why BIGSMALL invests in:
Because better choices start with better understanding.
Our Mission, Vision & Values
Our Mission
To help children grow healthier by making everyday nutrition simpler, cleaner, and more honest — while supporting parents with knowledge, not pressure.
Our Vision
To become a trusted companion in every Indian household — helping families build healthier food habits from early childhood, one small step at a time.
Our Values
- • Nature First
- • Honesty Over Hype
- • Small Changes, Big Impact
- • Parents as Partners
Nature First
We respect real ingredients and traditional food wisdom.
Honesty Over Hype
We believe transparency builds trust.
Small Changes, Big Impact
We focus on everyday improvements, not unrealistic perfection.
Parents as Partners
We build with parents, not just for them.
BIGSMALL Is Just Getting Started
What you see today is only the beginning. We are committed to expanding our range of better-for-children food products, improving formulations, and building a larger ecosystem of healthier choices for families.
Our goal is not to become the loudest brand in the room.
Our goal is to become the most trusted.
Because when it comes to children's health, small choices repeated daily shape a lifetime.
BIGSMALL
Big nutrition. Small formats. Honest intentions.
Part of the MAHA movement — Make Aahar Healthier Again.